Brand, Presence & Identity
General look and feel, marketting, and social presence.
Principles
Simplicity and familiarity: Interactions, tasking, and processes should feel familiar, relevant, and intuitive. Goal completion should be as seamless and obvious as possible.
Metaphorical: Everything should have a meaning behind it. Don’t let design elements or content become arbitrary or empty.
Consistent: In order to unify a brand family, use a set
system of elements and guides to bring a consistent and fluid experience across all platforms.
Tone and Messaging
Personality: friendly, encouraging, helpful,
Language: informative, motivational, clear, informal
Tone: educational, engaging, genuine
Purpose: to help anyone become the best golfer they can be with the best tools we can offer
Marketing
Keeping designs consistent as part of the marketing strategy is crucial for brand recognition and campaign acknowledgment. In this example, the imagery is consistent throughout social media posts, ads, in-app notification, blog, and email.
Social Media Strategy
We use social media not only to promote our product but also to connect to the worldwide community of golfers. Posts include announcements about new and upcoming features, shouting out major golf tournaments and winners, as well as promoting partnerships with other companies.
There are also many contests and giveaways that require participation through our social channels for chances to win swag, a Pro subscription or other products. These promotions serve to both call attention to our products but also as a way to give back to our users for their support.
Questions?
Get in contact with our Support Team for any questions, concerns or comments and we’ll get right back to you!